But picking great fonts is a challenge most people. Great graphic design is powered by great font selection. System font-Arial should be used when there are technical restraints (like email templates), or when HBS Graphik or Graphik are not available.Disclosure: Some of the links in this article may be affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. There are additional styles and weights of the Graphik family that can be used to complement the HBS Graphik Collection, but they do not include the customizations listed above. HBS Graphik X-Condensed should primarily be used for headlines set in all-caps with a recommended 10% tracking. Use it for sidebars, captions, or when horizontal space is limited and a narrower column is needed. We recommend using HBS Graphik Compact to show contrast against regular text. HBS Graphik Regular, Medium, Semibold, and Bold provide a solid groundwork for basic font usage. If you are using an off-the-shelf version of Graphik, punctuation in display type should be changed to rounded if necessary (blocky is acceptable for body text if that is the default in your font version). The default punctuation style in HBS Graphik is rounded (see below). This customization has been applied to four weights of HBS Graphik-Regular, Medium, Semibold, and Bold (not HBS Graphik Compact or HBS Graphik X-Condensed). This also makes those letters look more uniform when set in a sentence.

HBS Graphik has been slightly customized-The width of the capital letters H, B, and S has been adjusted so that when stacked in the wordmark, they align left and right. With a rational grid composed of numerous weights and widths, the HBS Graphik Collection is created for maximum flexibility in communication. (If you are an internal graphic designer using Adobe applications, contact James Aris in Marketing & Communications for the appropriate version of the font.) Be sure to use the acronym mark when necessary.) (The only differences between these fonts and the customized “HBS Graphik” fonts are the widths of the capital letters H, B, and S in Graphik Regular, Medium, Semibold, and Bold which should not be a concern. Faces cost $50 apiece, so purchasing all 14 faces (which may not be necessary) would cost $700. If you are a vendor doing contract work for the School, Graphik can be purchased here: /catalog/graphik. These fonts are available to all Harvard Business School employees and the versions for use in Microsoft Office applications may be installed along with the Word letterhead template from the Marketing & Communications intranet (login required).

With its clean geometric structure balanced with warm details, it is both highly legible and distinctly forward-looking. HBS Graphik is a modern classic designed for maximum flexibility.

Graphik condensed medium